Real Rural

Developed as a visual identity for Real Rural, the project aimed to create a contemporary brand that reflected the people, communities and industries at the heart of regional Australia.

The project combined branding, presentation design and marketing assets to establish a cohesive visual language that could communicate the initiative across digital platforms, stakeholder presentations and promotional material.

I led the visual development of the project, creating the identity system, brand guidelines and presentation framework while designing supporting assets that ensured the brand could be applied consistently across every touchpoint.

Scope of work

  • Brand strategy & visual identity

  • Logo design

  • Brand guidelines

  • Pitch deck design

  • Marketing and social media assets

  • Image sourcing & editing

Developed as a visual identity for Real Rural, the project aimed to create a contemporary brand that reflected the people, communities and industries at the heart of regional Australia.

  • The project combined branding, presentation design and marketing assets to establish a cohesive visual language that could communicate the initiative across digital platforms, stakeholder presentations and promotional material.

    I led the visual development of the project, creating the identity system, brand guidelines and presentation framework while designing supporting assets that ensured the brand could be applied consistently across every touchpoint.

Brand Identity Development

A flexible visual identity established the foundation for the Real Rural brand, capturing the authenticity of regional Australia while creating a modern and professional identity that could grow with the initiative.

  • I developed the complete identity system, including the logo, typography, colour palette, supporting graphics and comprehensive brand guidelines that defined how the identity would be applied across digital and print communications.

    The finished brand system provided a scalable foundation for future presentations, marketing campaigns and community engagement, ensuring the identity remained consistent across every application.

Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.
Branded presentation layouts combining photography, typography, infographics and editorial design to communicate the Real Rural vision through a clear and engaging visual narrative.

Pitch Deck Design

A branded pitch deck transformed the visual identity into a clear communication tool that introduced the vision behind Real Rural and its connection to regional communities.

  • I designed the presentation from the ground up, developing the layout system, typography, image treatment and branded graphics while sourcing and editing photography to create a cohesive visual narrative throughout the document.

    The completed presentation extended the brand beyond its visual identity, providing a polished and engaging communication piece that could be used to present the initiative confidently to stakeholders and future partners.

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