Combat Central is an Australian combat sports media platform focused on delivering news, interviews and original content across mixed martial arts, boxing and combat sports.
The project involved the development of a complete visual identity system, including logo design, brand guidelines, social media templates and digital content assets. The goal was to create a brand that felt bold, energetic and instantly recognisable across a wide range of online platforms.
The identity was designed to scale across everything from Instagram posts and YouTube thumbnails to live event coverage and long-form video content, ensuring consistency while maintaining the high-energy nature of the sport.