Optus Digital Thumbprint is an award-winning digital literacy initiative that has helped more than 700,000 primary and secondary students develop the skills to navigate the online world safely and responsibly.

At Kimberlin Education, I contributed across the program's interactive learning experiences, virtual classrooms, illustration systems, educational resources and national marketing campaigns, helping translate complex digital topics into engaging, age-appropriate learning experiences for students, teachers and families.

Scope of work

Interactive learning modules
Virtual classroom presentations
Educational resources
Marketing campaigns
Visual communication assets

Optus Digital Thumbprint

Optus Digital Thumbprint is an award-winning digital literacy initiative that has helped more than 700,000 primary and secondary students develop the skills to navigate the online world safely and responsibly.

At Kimberlin Education, I contributed across the program's interactive learning experiences, virtual classrooms, illustration systems, educational resources and national marketing campaigns, helping translate complex digital topics into engaging, age-appropriate content for students, teachers and families.

Illustration style guide developed for the Optus Digital Thumbprint program, ensuring consistency across future educational resources and national campaigns.

Illustration System

A library of more than 25 custom illustrations formed the foundation of the Digital Thumbprint visual language, helping communicate complex digital concepts in a clear, engaging and accessible way.

I led the illustration system, creating a flexible visual library that could scale consistently across interactive learning modules, classroom resources, family guides, marketing campaigns and future program expansion. As the program evolved, the illustrations became an established part of the Digital Thumbprint visual language. They were later incorporated into the official style guide for ongoing use across future resources and deployed across Optus retail environments nationwide.

Promotional campaign artwork developed to support the Optus Digital Thumbprint program across schools, community events and digital communication channels.

Campaign assets designed to raise awareness of online safety while maintaining a consistent visual identity across print and digital platforms.

Marketing materials encouraging participation in digital safety workshops through engaging illustration and clear educational messaging.

Marketing & Communications

A broad range of marketing and communication assets helped extend the reach of the Digital Thumbprint program while maintaining a consistent visual identity across every touchpoint.

Working across digital advertising, print collateral, EDMs, display campaigns and promotional materials, I applied the established illustration system and broader Digital Thumbprint visual language to create engaging, recognisable communications across a wide range of formats.
Balancing educational messaging with strong visual engagement was key to ensuring complex digital literacy topics remained approachable, relevant and accessible to diverse audiences. The resulting campaign assets extended the reach of the program while reinforcing a cohesive visual identity across both educational and promotional touchpoints.

Self-paced digital learning module helping students explore online safety through interactive educational content and custom visual design.

Interactive Learning Modules

A suite of 11 interactive learning modules was developed to help primary and secondary students explore complex digital literacy topics through engaging, self-guided experiences.

I designed and maintained the learning modules, combining educational content, custom illustrations, interactive activities and multimedia to create engaging digital experiences that complemented classroom and virtual learning. Designed to be accessible, engaging and easy to navigate, the modules became a core part of the Digital Thumbprint learning ecosystem, supporting self-paced learning alongside classroom and virtual delivery.

Classroom activity sheet designed to reinforce key digital safety concepts using illustration, interactive exercises and age-appropriate educational content.

Printable family guide supporting conversations about online safety through engaging illustrations and practical digital literacy activities.

Family Guides & Activity Sheets

Family guides and take-home activities extended learning beyond the classroom, helping parents and carers explore digital literacy topics alongside their children.

Built on the established Digital Thumbprint visual framework, these resources translated complex topics such as online safety, artificial intelligence and responsible technology use into practical, engaging and age-appropriate learning experiences for families.
Designed to support conversations beyond the classroom, the guides encouraged parents and carers to explore digital literacy topics alongside their children, extending the reach of the program into the home through accessible and thoughtfully designed educational resources.

Interactive virtual classroom presentation combining illustration, animation and educational content to teach online safety in Australian schools.

Virtual Classroom Presentations

Three large-scale virtual classroom presentations transformed complex digital literacy topics into engaging live learning experiences for primary school students.

Guided by the Digital Thumbprint visual language, I developed three interactive presentation experiences that combined educational content, activities and visual storytelling to support engaging live delivery.
The sessions explored topics including Generative AI, online safety, kindness, empathy and respectful relationships in digital spaces. One presentation featured Supercars Champion Chaz Mostert, helping connect key messages around positive online behaviour and digital citizenship with young audiences in a relatable and memorable way.